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July 2010

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B-school insider: Lessons from Silicon Valley Startups

Friday, 07/23/2010 22:07  |  by Erin Payne

Jim Baron’s students at the Yale School of Management often comment that creating a great company culture is easy when business is booming but can go by the wayside when conditions head south. Their skepticism prompted the widely published management professor to find examples of firms that use their culture to get though economic downturns. He recently caught us up on his research in an interview -- below are some of his insights.

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